Armadillo & Co are known for their gorgeous contemporary rugs – 100% handwoven, fair trade, and using natural sustainable fibres.

The dedicated duo behind the brand Jodie Fried and Sally Pottharst share a love of beautiful design. The design and financial backgrounds of the two make the pair a strong business team, and has largely driven the growth and success of the brand.

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The pair have both spent time in India working with artisans to create unique textiles using traditional techniques. Each Armadillo & Co product is infused with the history and skill of those who created them, and are hand crafted using ethical practices. The brands commitment to social responsibility, sustainable practices, and supporting their community of artisans truly sets them apart from other manufacturers and retailers.


Soon to launch their first U.S. office and show room in Los Angeles, the future is looking exciting for Armadillo & Co, and we couldn’t be happier to have them join our family of luxury bespoke products.

p: 1300 123 539

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